Discover something truly unique at Midnight Emporium Karumba, home of the boutique soap brand Sud Up Soap. From its origins in Northern Australia’s Gulf Country, Midnight Emporium has become known for its creative range of handcrafted gifts, exotic soaps, and individually packaged items that make every occasion special.

Our specialty lies in soaps unlike any other. Each bar is designed to transform your daily wash into an indulgent experience, blending natural ingredients with distinctive scents and colours. Choose from olive oil soaps, goat’s milk soaps, barramundi soaps, and even crocodile oil soaps—all handmade with care and creativity. Whether you’re drawn to rich fragrances, natural essential oils, or simply something that stands out, there’s a Sud Up Soap to suit every taste.

Beyond soaps, Midnight Emporium also offers a curated collection of locally inspired gifts, crafts, and packaged scents, making it the perfect place to shop for thoughtful presents. Many products can be individually designed and packaged, ideal for weddings, special events, or corporate gifts.

Founded by Lea Wilding, Midnight Emporium grew from over a decade of experience in retail and customer care. What began as a single store has expanded into a recognised boutique brand with both retail and wholesale arms. Today, Sud Up Soap supplies not only local customers but also hotels, motels, and retail outlets across Australia, while our online store brings our products to the world.

Visit us in person at 56 Yappar Street, Karumba (opposite the Post Office) or explore our online store to experience the colour, fragrance, and originality of Midnight Emporium & Sud Up Soap—where every gift and every bar of soap tells a story.

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